Millennials: Re-Defining The Organisation

A month ago, MTV released a study on America’s millennials: in this case, American youths in the 16-24 years age group (though millennials are broadly defined as those born after 1980). The research study, which was conducted during January-March 2014, by MTV Insights titled Millennials &…

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Millennial Dialogues

Millennials are a rave today. The media features them in some context or the other almost every day. Brand advertisers and marketers have them on their radars. Academic journals bring out socio-psychological studies on them every now and then. Economists, Sociologists and trend-watchers say millennials…

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